The Autos Team at Chicago Sun-Times had been tasked with re-launching the ToDrive website and brand. Page views were down, and there was a desire to bring the auto-related editorial content to the front page along with other content from across the Sun-Times Media network.
The Auto Team wanted to use the existing logo, so I began by reviewing it to determine how to make it fresher. I decided to reverse out the logo onto a dark gray background, and incorporate the bright yellow-gold dotted line that is often found on roads.
After completing UI and UX design for the website, I then tackled the front-end coding. Once that was done, I moved onto digital ads as well as filler ads for the Classifieds section. All materials used the same updated branding.
The Auto Team loved the new look and updated materials that I completed. Website traffic increased by 60% within two months, and the sales team was re-invigorated to reach out and sell ad space.