The RV Women’s Alliance was holding their first Educational Symposium and needed event branding and marketing. They hired Cygnet Midwest to provide these services, and I took on the creative portion of this project. With the event only 7 months away, we had to move quickly to not only brand the event, but also plan out the marketing and promotion.
I began with the branding for the Educational Symposium, creating a logo that invoked excitement while also maintaining a level of professionalism. Color palettes were explored, and we ultimately settled on using two primary colors that the RVWA corporate logo used. I also chose a photography theme of achievement and encouragement shown through images of groups of people helping each other climb or hike mountainous terrain. This photography was carried through all material.
Once the branding was finalized, I moved on to digital ads and a landing page, as we felt getting the word out about this event was crucial. Next came social graphics and e-blast designs. The e-blasts were used for a months-long drip campaign that would see an email go out every single week leading up to the event. Print ads were also added to the mix in two industry specific publications.
Throughout the months leading up to the event, the landing page, social graphics, and e-blasts were continually updated with new messaging and imagery.
Once we were a couple months away from the event, I started work on signage that would be used at the event as well as badges for the guests.
RVWA's first Educational Symposium was a resounding success. With over 75% of the event tickets sold, their 2 day event was a smashing success. From what attendees said, the 2 days were filled with a lot of learning, networking, and even some fun. RVWA plans to hold more symposiums in the future.