Solution

I initially began by proposing another mobile application, but soon abandoned this due to the problem with data updates. Instead, after conferring with our team of developers, I decided to pitch using a mobile SDK (software development kit) called Ionic Framework.

We chose Ionic for a few reasons – first and foremost, it could be published as a web-based application as well as compiled into a mobile application for both iOS and Android. Second, and also important, we could house the data in a Google Firebase, which allowed us to make a data update, and push it to the live app with immediate results.

Client interviews were then performed to understand additional pain points with the current app as well as requests for new features.

UX design was next. I spent a couple of months working on flows and prototypes, testing with the client, and making changes. Once the prototypes were approved, I built the final designs. Working with our developers, I built the front-end HTML, CSS, and jQuery, and then passed it onto our lead developer to convert into Ionic. I also did some Ionic work once the core app was built – updating styles and content.

Results

The client was thrilled with the results. The new web app was fast and easy to use. And of course, they were thrilled that data could be updated within a few hours if needed. They ultimately decided that a real mobile app was not needed, since the web app worked so well on mobile devices. Adoption of the new My KuriCrimp web app was fast, with the majority of users of the old app registered on the new web app within a month of launch.