Kuriyama of America's marketing team was looking for a fresh visual concept for their 2021 trade shows. Something that could be used all year to tie together the social graphics that were posted for each show.
After doing some sketching, I arrived on the idea of the Kuriyama marketing team taking a summer road trip – packing up their products and driving a RV camper cross country to all the trade show locations for that year. The background behind the RV would change with each graphic – depending on where the trade show was. I worked up a couple of design ideas and presented them to the client. I also pitched building a dedicated trade show website that would house updates from each trade show, and could also announce giveaways for trade show attendees. The client loved it.
I developed the social graphic templates, the website, an e-blast template, as well as assets for videos. After each trade show, the client would send me multiple photos as well as a brief text update. I would create a new page on the website for the show with these.
Once the 2021 trade show season ended, I had updated the website multiple times, created over a dozen social graphics, sent out 4 e-blast updates, and created 4 video updates.
Now in its third year, the Kuriyama Road Show is still going strong. I have built on the concept each year, changing the graphics a bit to keep the campaign fresh. The client is still happy with the campaign and faithfully sends me content for website updates.