I am Colin D. Pritchard

Art Director + Designer + Web Developer

About me

Colin D. Pritchard

I’m an art director with a proven 20+ year track record of helping both B2C and B2B clients. I am prized for leadership in crafting visual communication and branding solutions to meet client objectives throughout their marketing journey.

I’ve worked for both design agencies and corporations as well as owned my own design firm.

Industries I've done work for include:

  • Publishing
  • Manufacturing & Industrial
  • Music & Entertainment
  • Food Service & Restaurant
  • Real Estate
  • Technology
  • Education
  • Printing
  • Automotive
  • B2B & B2C
  • Retail

Portfolio

Campaign marketing

RVWA Educational Symposium event marketing

Web Design and Development

Kuriyama Fire Products website

Web Design and Development

Viva Vintage website

Campaign marketing

Kuriyama Road Show campaign

Web Design and Development

Define True Love website

Web Design and Development

Triangle Dies & Supplies website

Campaign marketing

DuPage Pistol Shrimp 2021 season campaign

Web Design and Development

Fatal Funnel Films website

Web Design and Development

Hofmann Fluid Power website

E-blast Design and Development

K. Hovnanian Homes e-blast

Web Design and Development

Kuriyama of America website

Web Design and Development

Military Hire website

Web Design and Development

Ackland Art Museum website

Web Design and Development

Five Star Audio Visual website

Web Design and Development

Autism Society Illinois website

Web Design and Development

Ideal website

Web Design and Development

Saffron Technology website

brochure print design

Kuriyama brochure

advertisment print design

Cadillac of Naperville ad

advertisment print design

Portillo’s ad

advertisment print design

Carsten’s ad

catalog print design

Kuriyama product catalog

catalog print design

LBP Manufacturing product catalog

Corporate Collateral Print Design

AGA Digital corporate collateral

Brochure Print Design

LBP Manufacturing brochure design

Brochure Print Design

Triangle Dies & Supplies brochure design

brochure print design

Tyndale House brochure

corporate collateral design

Fatal Funnel Films corporate collateral

corporate collateral design

LBP Manufacturing corporate collateral

Catalog Print Design

Triangle Dies & Supplies catalog design

Flyer Print Design

Portillo’s bilingual flyers

KKC Tech logo Design

KKC Tech logo

Magic Maid logo Design

Magic Maid logo

Identity Design

Kuriyama Fire Products logo

Gjovik Ford logo design

Gjovik Ford logo

Identity Design

Baby Pea Records logo

Aurora Dental Group logo design

Aurora Dental Group logo

Identity Design

A New January logo

Identity Logo Design

Kuriyama Academy logo

Identity Logo Design

Gjovik GMC logo

Identity Logo Design

Fatal Funnel Films logo

Identity Logo Design

LBP Manufacturing logo

Career Highlights

2014–Current

Art Director -
Cygnet Midwest A B2B and B2C boutique marketing and advertising firm.

Art directing, managing design (print, web, UI/UX) and front-end development, leading design and developer teams, managing workflows, and mentoring in agile environments for web and app development. Liaise with client teams daily to ensure success and satisfaction.

  • Improved client satisfaction by 40% and heightened communication by deploying a customized projects portal.
  • Increased sales leads by 35% with our company website redesign, maximizing SEO, responsive functionality, and speed.
  • Identified and developed client web hosting revenue stream, overseeing dozens of client sites, DNS settings, databases, and web application installations.
  • Boosted team performance by 25% by deploying a project management solution.
2012–2014

Art Director -
Stevens & Tate A B2C and B2B mid-sized marketing and advertising firm.

  • Created product identity for new line of consumer appliances.
  • Managed vendors and off-site freelance team through time-sensitive project life cycles and budgets, aligning with account executives, copywriters, and web developers.
  • Recoded website with HTML5 and CSS3.
2011-2012

Lead Web Designer -
Sun-Times Media Group

The success of my UI/UX and website redesign work resulted in a lead web designer promotion.

  • Managed web department’s UI design, front-end coding, project workflow and Jira system.
  • Redesigned, redeveloped, and/or debugged sites for Monster co-branded pages, Homes/Real Estate, and RogerEbert.com
2010-2011

Lead Marketing Creative -
Sun-Times Media Group

Project managed creative workflow for marketing department and graphic design team, providing creative direction for graphic design, copywriting, and web design.

  • Launched Sun-Times Media’s daily deal product, WantsaDeal with logo, marketing, ad campaigns, website design, email blasts, etc
  • Optimized UI/UX for online classified ads wizard, enabling customers to more easily purchase print and online classified ads.
  • Maximized department efficiency by 60% by reorganizing workflow protocols, which also reduced errors by 85%.
  • Performed identity refresh for ToDrive.com with integrated campaign of print and web redesigns.

Education

2013

Leadership Training For Managers

Dale Carnegie Chicago

1999

BFA, double major in Visual Communication & Illustration

Northern Illinois University